Unique Branding

Branding trends provide a window into how we react to the present. People are pleading with brands for authenticity, transparency, and honesty after a few turbulent years and growing dissatisfaction with the actions and inactions of brands. While there are numerous factors that could affect branding trends, one is that in the future, it will be important to demonstrate how your brand upholds its core principles.

Making a brand that transports consumers to a different era of history is the goal of Embracing an Era. It might be as current as the 2000s or as distant as the glitzy 1920s. Making a vision of a different period might be a way for people to escape from the chaotic and stressful present.

Visual imagination and eye-catching colour were used in overstimulated branding to grab attention and attract the senses. This style frequently makes use of vibrant colours, strong, distorted fonts, and overt iconography.

Design is more crucial than ever in our age of images and visual platforms, especially for small firms striving to compete with household names. The advice in this article will be useful if you are unable to afford a professional designer.

Be aware of your design goal. a method for organising your project and determining its success. Are you trying to build brand awareness or improve sales?

Use your brand’s colours in your design if you have them. Finding colours that correspond to or convey your brand message is important if you don’t already have brand colours.

Fonts are as vital to design as colours are. Be consistent in the fonts you use. Make sure the fonts are readable and convey the essence of your brand.

Draw ideas from thriving businesses. Consider some of the well-known brands; they enjoy success for a reason. Examine their logos, designs, colours, and fonts. Everything communicates the history, values, and products of the company.

Digital design is a general term that is more relevant now than ever before. Any design that appears in a digital format rather than print is considered digital design. This includes websites, logos and print documents.

The best way to make sure your brand is consistent is to create a style guide. A style guide is a detailed outline of how your brand’s visual elements should look. It includes everything from fonts to colours.

The digital design process has become more streamlined over the years, with technology making it easier to create works in a shorter period. Designers have more tools than ever before, which means that they have more freedom to express themselves. The growing community of designers on the Internet has also made it easier for designers to share information and learn from one another.

Before you start creating content for your brand, one important thing to consider is your brand’s ‘voice’. You need to consider how you will say things so that they are consistent with your brand and entice your audience to engage.

Tips to Creating Your Brand Voice

1. Take the time to construct and document the tone you wish your audience to perceive. Do you want to come off as comical, professional, knowledgeable etc?

2. Put words to the tone and get opinions from other on how those words and tones are perceived, to see if it matches what you are trying to achieve.

3. Ensure that you remain consistent with all of your content to build trust.

4. Be sure your chosen brand voice is transparent, genuine and honest to your brand.

5. Be sure your voice is being used on platforms that suit your brand.

6. Do not be afraid to adjust your brand voice overtime, as necessary.

Using these tips to create a brand voice will ensure you create content that is reliable, consistent and trustworthy to your users.

Choosing the colours that will help represent your brand, business and products can be a very tricky thing and is more important than you may realise. Studies have shown that an incredible 84.7 percent of people buy a product based primarily off of colour. A judgement on whether or not to use a product or business based on colours can even happen subconsciously. Here are a few tips to help you in your choice.

• Choose colours through the perspective of your customer and how that colour reflects the tone you wish to portray.

• Use good colour combinations to enhance their impact.

• Be aware of how those colours may be interpreted in different cultures.

• You should not choose colours based on your own preferences. Your favourite colour may not set the appropriate tone.

• To ensure you stand out, try to avoid colours that are similar to your competitors.

To aid your decision, one additional thing to look into is colour psychology.

Consumers are progressively becoming more concerned in creating a trusting relationship with the brands they support. The biggest way to generate that much-needed trust is consistency. Consistency in all of the marketing content that you produce will help to establish that link between you and your customer. Four ways in which you can be consistent are…

1. Having a consistent ‘voice’. The way in which your content and responses to users are written should always be in the same tone. You need to decide what that tone is and keep it unchanging.

2. Any visual content you produce needs to be branded with your logo. You want people to easily identify that this content belongs to your brand.

3. Keep your visuals, colours and fonts consistent. Choose what type of visuals you wish to represent your brand and do not mix. Use colours that are associated with your brand and logo.

4. If you are sharing content created by others, ensure that it is relevant to your brand, service or products. If people are looking at your content, they do not want to be seeing things that are completely off-topic from what you represent.

Just remember consistency builds trust, trust is what keeps customers coming back.